Herba London Handcrafted Fragrances - For The Discerning Gentleman

Herba London Handcrafted Fragrances - For The Discerning Gentleman

Londoner Peter De Bique Talks Us Through His Journey Creating

 Peter De Bique Herba London

‘It’s true to say HERBA has grown out of a lifelong passion for fragrance’ says Peter. Throughout his formative years frequenting barbershops, where he would feel deliciously intoxicated by the smell of bay rum and neroli, to coveting luxurious colognes at department stores as a teenager, these experiences sparked a never ending curiosity for scent.

By 2010, Peter had begun his journey into the world of alchemy, and a serendipitous meeting with an industry veteran enabled him to focus on niche fragrances. The name HERBA was chosen for its salute to herbal properties and is representative of the brands ethos; creating a product that is as naturally close to source as possible.

Peter continues ‘I’m seeking the synergy between nature, unusual scents and combining this with traditional craftsmanship. Experimentation is the driving force behind the brand, and only using the highest quality ingredients are the key elements I embrace. As a creator you’re working in the emotional realm as much as the sensory realm, and so scent becomes the bridge between the two. A smell or fragrance can incite a long-held memory transporting you to a time and place in a moment. It’s an emotional experience. It’s compelling. And that’s what HERBA strives to be.’  

Exceptional essential and fragrance oils are used to create HERBA’s handcrafted
products, that draw-out the combinations of bergamot with jasmine and musk for G.E.M. 87, or sandalwood, amber and rose for Urban Hipster.

With 8 uniquely sophisticated and chic fragrances to choose from, HERBA believes there is a scent for every individual, and so we welcome you to the HERBA family and invite you to see where our journey leads together.


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